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Brands winning with audio
Audio delivers 87% higher ROI than the media average. Nielsen Compass, CPG Benchmarks, 2021
Spotlight: Tech Brand
23andMe drives +25% lift in recommendation intent through broadcast and custom branded podcasts.
Source: iHeart Internal Campaign Sales Lift Study, 2022
Spotlight: Food & Beverage Brand
National DTC brand generates $4.80 ROAS through podcasts and streaming audio.
Source: iHeart Internal Campaign Sales Lift Study, 2021
Spotlight: OTC Pharma Brand
Podcast host-read ads and data-driven radio campaign delivers 143% sales lift.
Source: iHeart Internal Campaign Sales Lift Study, 2021
Spotlight: Telco Brand
Multicultural campaign leverages broadcast, streaming audio, and iHeart social to deliver +23% brand affinity and +100% positive social sentiment.
Sources: iHeart Internal Campaign Sales Lift Study, 2022iHeart delivers strong brand lift across all key metrics
Based on over 500+ studies conducted annually across all of our platforms including podcast, streaming and broadcast radio.
Source: iHeartMedia Brand Lift Studies, 2024
